Blog

Unsure if your planned email will drive enough revenue? Maybe it will result in too many unsubscribes? The best brands are using a smarter email strategy to determine when to send that balances revenue with unsubscribes to drive personalized, profitable campaigns.

May 12, 2025

This blog breaks down 7 tactical segmentation strategies ecommerce brands can use to unlock smarter personalization, improve deliverability, and drive more revenue.

April 28, 2025

Monocle has achieved SOC 2 Type II compliance, reinforcing our commitment to data security and enterprise-grade reliability.

April 23, 2025

Monocle and Recart have partnered to help Shopify brands grow their email and SMS lists faster while protecting profit margins. By combining Recart’s OneClick popups with Monocle’s AI-optimized incentives, brands can deliver the right offer to each shopper automatically and profitably.

April 18, 2025

This guide breaks down how AI models like multi-armed bandits, reinforcement learning, and predictive modeling work together through AI agents to automate smarter, more personalized marketing decisions in ecommerce.

April 14, 2025

Ecommerce brands are rethinking personalization, retention, and discounting in 2025. We break down four key trends we’re hearing across the industry and how Monocle is helping teams adapt with smarter, AI-powered strategies.

March 31, 2025

Exit intent popups are a secret weapon for converting abandoning visitors. This blog explores six must-run tests to optimize offers, timing, and engagement for maximum revenue impact.

March 12, 2025

Data shows a small percentage of customers drive a large share of revenue. Successful brands identify, nurture, and retain these valuable advocates through personalized strategies.

February 19, 2025

A/B test discounts, popups, and post-purchase flows to maximize incremental revenue, optimize incentives, and improve customer retention with data-driven strategies.

February 5, 2025

We explore how driving first-visit conversions is the key to maximizing customer lifetime value (LTV), with data-backed insights and strategies for turning early purchases into long-term profitability.

January 14, 2025

Popups are a powerful tool in ecommerce and understanding their full impact means tracking more than just sign-up rates to reveal their true value.

December 16, 2024

Discover how Monocle merchants achieved record-breaking growth during BFCM 2024 with dynamic discounts, smarter traffic strategies, and optimized conversions.

December 4, 2024

AI-powered personalization adapts to customer behavior in real-time, streamlines operational demands, and drives stronger engagement, higher conversions, and sustainable growth.

November 18, 2024

Explore how segmentation can enhance ecommerce personalization efforts, helping brands deliver targeted offers that drive engagement, boost conversions, and increase customer retention.

November 7, 2024

In this guide, we’ll walk you through 5 key tips on how your brand can execute a profitable and data-driven BFCM incentive strategy this year.

October 30, 2024

Most brands see incentives as a powerful growth lever but could use more guidance on effectively deploying them.

October 9, 2024

We're excited to bring our AI-powered incentive platform out of stealth with a $7.5M seed round led by F2 Venture Capital

May 2, 2024

We sat down with accomplished entrepreneur and founder of Everlane, Michael Preysman, to discuss how ecommerce brands can cultivate a community of loyal customers.

An overview of Monocle's incentive platform and how causal AI helps businesses transform generic discounts into personalized offers.

We sat down with veteran entrepreneur and ecommerce guru Kyle Hency to discuss how an optimized promotions strategy is critical to driving profitable growth.

Big consumer tech companies like Lyft, Uber, Doordash and Instacart all have sophisticated machine learning algorithms to nail their discounting and pricing strategies. Smaller companies like yours usually don’t have the resources to build in-house teams for that. So we built a dedicated team for you. 

How True Classic uses Monocle to personalize retention campaigns at scale, driving higher conversions and healthier margins.

June 23, 2025

JOLYN used Monocle's AI to personalize both the timing and offer of their welcome capture, converting more site visitors into subscribers.

June 18, 2025

Mejuri upgraded its cart abandonment strategy with Monocle, using AI to tailor offers by customer behavior.

April 22, 2025

Monocle’s AI optimized timing and offer for each customer, leading to a 51% increase in conversions and 46% increase in net sales for winback flows.

January 23, 2025

By using AI to decide who really needed an offer, Hulken lifted conversions and AOV in its abandonment flows while protecting profitability.

June 14, 2024

See how Twillory improved cart abandonment performance with AI-personalized offers.

Underoutfit used Monocle’s AI to replace blanket discounts with personalized offers in its welcome and abandonment flows—driving 35% higher conversions and 25% more revenue per user.

By replacing static segments with AI-powered personalization, The Perfect Jean unlocked smarter retention flows that lifted ARPU by 30% and conversions by 22%.

Monocle automated millions of personalization decisions in Honeylove’s abandonment flows, leading to a 20% lift in ARPU, 15% higher conversion, and stronger margins.

Monocle’s AI analyzed customer behavior in real time and decided which emails and offers to send, helping DWC turn its abandonment flow into a profit driver.

Monocle’s AI plugged into Nala’s welcome and abandonment flows, deciding which messages and offers to send each customer—driving more revenue while protecting margins.