Within just a few days, Monocle was fully integrated into Weezie’s existing tech stack and delivering actionable insights. Previously, the team had grouped customers into broad segments and targeted them with the same winback offer. With Monocle, those static rules were replaced by real-time signals and historical purchase behavior, allowing flows to be timed and tailored at the individual level.

Instead of sending every robe purchaser the same offer exactly 30 days later, Monocle now decides when each customer should be contacted and what type of offer, if any, is most effective—balancing both conversion and margin. In practice, this often means lower discounts or no discount at all for high-intent customers. By adapting both timing and incentive per customer, Weezie has tightened the window between first and second purchases while protecting profitability.

"Knowing that Monocle’s AI models will keep learning is huge. Instead of constantly monitoring customer behavior manually, I can let AI do its thing.”

Beyond improving winback flows, Monocle also delivered an unexpected benefit: visibility into Weezie’s entire incentive strategy. With Monocle's Incentive Dashboard, Sarah can track every offer being redeemed—including discounts leaked to third-party sites—in one place. What once required digging through spreadsheets is now clear in real-time dashboards, giving marketing and merchandising teams the insights they need to protect margins and optimize promotions across the business.