Mejuri Saw 13x ROI on Cart Abandonment Flows with Monocle
Mejuri upgraded its cart abandonment strategy with Monocle, using AI to tailor offers by customer behavior.
About
Mejuri is a Toronto-based fine jewelry brand known for redefining luxury as something you buy for yourself, not just as a gift. Since 2015, it’s built a global following for its clean, everyday designs and commitment to sustainable materials, earning a reputation as the brand that made self-purchase jewelry mainstream.
The Challenge
Increase Revenue from Cart Abandonment
Like many brands, Mejuri was facing rising acquisition costs and tighter margins. The team saw an opportunity to improve one of their most important retention flows, cart abandonment, but early attempts came with trade-offs. Boosting conversion usually meant offering heavier incentives, which lowered AOV and risked diluting brand perception. For a premium brand, training customers to wait for discounts wasn’t an option.
Mejuri needed a more sophisticated way to grow revenue from cart abandonment—one that could lift conversion while protecting both profitability and brand equity.
The Solution
Adaptive Cart Abandonment, Powered by AI
Mejuri turned to Monocle to upgrade their cart abandonment flow from static rules to individual-level optimization. Instead of one blanket discount, Monocle’s AI looked at each customer’s behavior to decide who to reach, when to send the email, and what type of incentive made sense.
Getting started didn’t require a big lift. Monocle’s team handled setup, so Mejuri could test the model on a small group without pulling internal resources away from other priorities. When the test showed stronger conversion and higher revenue per user, Mejuri expanded it across their full cart abandonment program.
Now thousands of abandonment emails go out every day, each one personalized by Monocle, without the team having to put in any manual effort.
Cart abandonment was already one of our best-performing automations, but with Monocle, we were able to take it even further, turning it into a personalized, always-on program that scales. We hadn't used personalization tactics in these journeys before. Monocle made it easy to test, iterate and launch.
The Results
13x ROI and Hours of Work Saved
With Monocle powering cart abandonment, Mejuri turned what had been a high-effort, hard-to-scale initiative into an automated program that ran in the background and delivered measurable gains:
For the CRM team, this meant less time debating segmentation rules or discount strategy, and more time focusing on high-impact projects. What used to require constant manual input now runs continuously with minimal oversight.
After proving the impact on cart abandonment, Mejuri expanded with Monocle into churn prevention and post-purchase journeys, two critical areas for improving lifetime value. Over time, Monocle will help the team scale personalization across the entire customer lifecycle, without adding operational burden.
Working with Monocle has completely changed how we think about personalization. We now have a scalable, automated way to deliver relevant messaging without sacrificing margin or spending hours on manual segmentation.
