Twillory Increases Repeat Purchase CVR by 37% with Monocle
See how Twillory improved cart abandonment performance with AI-personalized offers.
About
Twillory is a direct-to-consumer menswear brand known for combining performance fabrics with timeless style. Built by a team with deep roots in the garment industry, Twillory has carved out a niche with products like their non-iron dress shirts, performance polos, and comfortable yet polished staples designed for modern professionals. The brand has received praise from major publications such as Business Insider, The Adult Man, and My Subscription Addiction.
The Challenge
Optimizing Cart Recovery for Profitability
Like many growing brands, Twillory wanted to get more from its cart abandonment flows. Discounts worked to bring shoppers back, but they also carried a risk: conditioning both new and returning customers to only purchase with an offer.
To manage this, CMO Andrew Gluck set up rules-based logic to control which customers got which incentives. But maintaining those rules was time-consuming and hard to scale, leaving the team looking for a better way to recover carts profitably.
"Experimenting with personalization on our own was challenging. The process left almost no room for other initiatives," says Gluck.
The Solution
AI-Powered Cart Recovery
After a quick onboarding, Monocle trained its AI on Twillory’s historical data to understand how different customers responded to past offers. Once trained, the model could predict purchase intent at the individual level and decide if an incentive was needed—and if so, what size—without the team having to create complex rules.
With Monocle in place, Twillory’s browse, cart, and checkout abandonment flows became more profitable. Conversions increased, average order value went up, and the overall program no longer relied on constant manual testing.
For CMO Andrew Gluck, the biggest shift was moving personalization off his team’s plate. Monocle now deploys dynamic, individualized interactions across email and SMS automatically.
Monocle helped us recover more carts without training customers to wait for discounts. That’s a big win for both revenue and brand.
The Results
More Conversions, Stronger Margins
With Monocle running cart, browse, and checkout abandonment flows, Twillory saw clear gains: higher conversion rates, improved average order value, and stronger overall profitability, without the manual upkeep that rules-based logic required.
The team is now planning to expand Monocle into welcome flows, aiming to better capture first-time shoppers from their very first visit.
Monocle has elevated our personalization strategy to a whole new level. It enables us to be precise with our offers and avoid sacrificing profitability in the process.
