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Monocle secures $7.5M seed funding round led by F2 Venture Capital

min. read
May 2, 2024
Noam Szpiro
Co-Founder & CEO
Monocle secures $7.5M seed funding round led by F2 Venture Capital

Since our inception in 2023, our mission has been to help businesses unlock the full potential of their promotion strategy using AI. Our $7.5M seed funding round led by F2 Venture Capital and participated by Tiferes Ventures, irrvrntVC, as well as founder such as Max Mullen of Instacart, Michael Preysman of Everlane, Ziv Paz of Melio, Ben Jabbawy of Privy, and Kyle Hency of Chubbies, furthers this vision. These investors offer extensive experience in helping businesses reach new heights – from scaling startups to over $100M in annual revenue to funding dozens of successful seed companies.

When asked about his thoughts on why he invested in Monocle, Maor Fridman, General Partner at F2 Venture Capital, had this to say: 

“Promotions spend is a massively under-optimized field, with many consumer brands leaving money on the table as they rely on outdated incentive structures. We invested in Monocle because we saw firsthand how advanced their technology is compared to others in the market” – Maor Fridman, General Partner at F2 Venture Capital

Our founding team recognized AI's impact on incentive strategies when working at Lyft, Instacart, and Stripe. But they also knew smaller businesses lacked accessibility to these groundbreaking technologies. With Monocle's AI-powered promotion platform, businesses of all sizes can build incentive strategies that reach consumers on an individual, personalized level.

“Throughout our years at big consumer tech companies, we saw the power of causal-based AI models that provide incentive strategies,” says Noam Szpiro, Co-Founder and CEO of Monocle. “We know the best lever for conversions is final price, and we’re thrilled to launch our platform that provides businesses with the tools to unlock the power of smart incentives that drive incremental profit.”

Our team is thrilled to partner with the visionaries reshaping the world of ecommerce, and this injection of funding allows us to help more brands transform promotions spend into profits. However, we're even more excited to continue helping brands like Death Wish Coffee, Honeylove, and BRUNT Workwear unlock a more personalized and profitable promotions strategy.

Over the past two years, Monocle has helped leading businesses like Honeylove increase ARPU by 20% and BRUNT Workwear drive 30% higher incremental revenue from repeat customers. But our team is just getting warmed up.

Get in on the ground floor, book a demo here!


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