The Perfect Jean Sees 30% Higher ARPU With Monocle
By replacing static segments with AI-powered personalization, The Perfect Jean unlocked smarter retention flows that lifted ARPU by 30% and conversions by 22%.
About
The Perfect Jean (TPJ) is a modern menswear brand known for redefining denim with comfort, stretch, and everyday style. Founded in 2019, the brand has built a loyal following with its irreverent personality and inclusive approach to fit, earning recognition in outlets like USA Today, Sourcing Journal, and The Modest Man.
The Challenge
The Perfect Jean had built impressive growth with a bold brand voice and strong retention programs. But over time, the team realized their existing methods had hit a ceiling. Retention campaigns relied on rules and manual testing, leaving the team guessing about when to reach out and what kind of offers would protect profitibality.
For a lean team, this approach to optimization was time-consuming and hard to scale. They knew there had to be a smarter way to personalize at the customer level without adding more manual work.
Before Monocle, our micro-level personalization strategy was all guesses. Establishing different segments for tailored experiences was a major undertaking.
The Solution
The Perfect Jean partnered with Monocle to move beyond static rules and segments. Within a week of onboarding, Monocle’s AI had trained on TPJ’s customer data, looking at behavior, purchase intent, and product affinity, and was ready to make decisions in real time.
Instead of building endless cohorts, the team could feed Monocle a broad audience, their creative assets, and a few guardrails. From there, the AI decided which offer, if any, was right for each customer, while also factoring in cost of goods to protect margins.
With Monocle connected to Klaviyo, these personalized decisions were deployed automatically through TPJ’s existing email flows. The brand also regained control over its incentive distribution, preventing leaked codes from showing up on coupon sites.
The Results
Stronger Performance Across Core Retention Flows
Since adopting Monocle, The Perfect Jean has seen meaningful lifts across key retention metrics: a 30% increase in ARPU, 10% increase in AOV, and 22% increase in CVR.
For TPJ, the bigger win is how Monocle now runs continuously in the background, making customer-level decisions at scale, while the team focuses on brand and growth. What used to mean building rules and testing segments by hand has become a scalable engine for performance.
