20% Higher ARPU for Honeylove With Monocle
Monocle automated millions of personalization decisions in Honeylove’s abandonment flows, leading to a 20% lift in ARPU, 15% higher conversion, and stronger margins.
About
Honeylove is a venture-backed shapewear and intimates brand founded in 2018 by EDM artist Betsie Larkin. Known for creating pieces that deliver real support without sacrificing comfort, Honeylove has expanded from sculptwear into bras, bodysuits, and sleepwear, earning features in Oprah Daily, Cosmopolitan, and Vogue.
The Challenge
Honeylove had built strong demand and a loyal customer base, but the team knew retention would be critical to sustaining growth. Their CRM strategy relied on a mix of tools and heavy manual segmentation, which made it difficult to personalize effectively at scale.
The result was a retention program that worked, but required too much manual lift. Honeylove needed a smarter way to engage existing customers that could strengthen loyalty and drive repeat purchases, without adding more hours to the workload.
The Solution
Honeylove brought in Monocle to get more out of its retention flows without piling on more manual work. Instead of pulling lists or setting up endless segments, the team could hand Monocle a broad audience and let the AI figure out who to engage, when to reach out, and how.
Setup was fast, Monocle connected directly into their existing stack, so the team was able to start personalizing abandonment and winback flows right away.
Now, the dashboard shows exactly what’s driving conversions and revenue, so there’s no more guessing. The team can see what’s working at a glance, get leadership buy-in faster, and spend more time on strategy instead of operations.
Without Monocle’s detailed breakdown of individualized experiences, we wouldn't have been able to execute a personalization strategy that drives more revenue while offering fewer discounts.
The Results
With Monocle powering its abandonment flows, Honeylove saw measurable gains across key retention metrics: a 20% increase in ARPU, 15% lift in conversion rate, and a 5% boost in AOV.
For the team, the real value is knowing personalization is happening at the customer level, automatically, while they focus on bigger priorities. What was once manual and hard to scale has become an always-on driver of retention growth.
Monocle has been an absolute game changer in helping us personalize our customer targeting without increasing complexity or manual execution on our end.
