JOLYN Increases Email Capture by 21% with Monocle
JOLYN used Monocle's AI to personalize both the timing and offer of their welcome capture, converting more site visitors into subscribers.
+21%
increase in popup submission rate
+22%
lift in revenue per user from popup signups
+26%
increase in revenue per user across the whole site
about
JOLYN is a Southern California swimwear and activewear brand with a cult following among athletes and everyday swimmers alike. Known for bold, stay-put styles built from high-performance fabrics, JOLYN has grown into a globally recognized brand featured in major publications and embraced by Olympians, college teams and loyal fans worldwide.
“We used to offer everyone a flat discount on our popup, and now we only give higher discounts when that's what's needed to make visitors join our list. It's a big win for us! And this is all while maintaining our profit margins.”
The Challenge
Growing Email Signups Without Giving Away Margin
JOLYN’s list growth had stalled, capping their ability to convert first-time visitors into long-term customers. With only a 3% capture rate, most site traffic bounced without subscribing. Their universal 10% discount popup wasn’t helping: it was easy to ignore for many visitors, and for those who would have subscribed anyway, it gave away margin unnecessarily.
The team wanted more than just a bigger list—they wanted to make the first interaction feel personal and intentional. Their goal was to adapt each popup to the visitor and their on-site behavior, creating stronger relationships from the start while maintaining profitability.
The Solution
Monoce's AI Popup, Personalized to Every Visitor
JOLYN replaced their generic popup with a smarter, dynamic experience powered by Monocle’s AI. Integration with Maestra, where the popup was already being managed, was quick and seamless.
Instead of showing every visitor the same 10% discount, Monocle analyzes behavior—like intent signals, exit activity, and on-site engagement—to decide when to show a popup and whether an incentive is even needed. This way, each visitor sees a message that fits their behavior, and JOLYN avoids giving away margin unnecessarily.
“We’re turning more website visitors into customers now. They leave their email, go through our welcome flow, start engaging with our campaigns—and then they buy.”
The Results
+21%
increase in popup submission rate
+22%
lift in revenue per user from popup signups
+26%
increase in revenue per user across the whole site
The Results
More Signups, Higher Revenue—Without Extra Effort
Monocle helped JOLYN quickly solve their welcome capture challenge with no manual effort—driving more signups and, more importantly, higher revenue per user. By analyzing visitor behavior in real time, Monocle accurately predicted intent and selected the right incentive, ensuring customers signed up without unnecessary discounting. With personalized timing and offers, more visitors became subscribers—and more subscribers converted into paying customers.
Those subscribers also proved to be higher quality. Entering the welcome flow with stronger intent, they engaged more with JOLYN’s campaigns—opening more emails, clicking through more often, and ultimately purchasing at a higher rate.
“The best part is we're maintaining our profit margins. We used to offer everyone a flat discount, and now the AI is only giving higher discounts when that's what's needed to make visitors sign up. It's a big win for us!”
