Our Mission

Monocle empowers businesses to unlock their full value with AI-powered decisions

A team photo

We founded Monocle in 2023 after years working on incentives and pricing at Lyft, Instacart, McKinsey and Stripe.

While working at these companies, we saw first hand how effective incentives are in helping scale businesses. At the same time, we also realized that using a ‘spray and pray’ approach to incentives is sub-optimal and could have detrimental consequences. To overcome the pitfalls of over-discounting we turned to Causal AI and developed cutting-edge models that personalized offers based on their incremental effects.

It was then that we realized that while Causal AI is a powerful technology it was only accessible to large consumer tech platforms who had dedicated Data Science and Engineering teams to develop and deploy them. We decided to bridge this gap by starting Monocle, giving every company access to smart incentives that allow them to unlock the full value of their business.

“We want to ensure companies maximize the performance of their incentives and do it with the ease of a single platform” – Monocle



Shape the future of consumer incentives!

At Monocle, we’re developing a cutting-edge AI-powered promotion platform  to help bridge the gap between brands and consumers through optimal incentives that delight both sides.

We believe that the best way to pursue our mission is to hire incredibly talented people who take pride in their work and seek a supportive, meaningful and fun work environment.

A team photo
The founders of Monocle

Drop us a note at


Noam SzpiroNoam Szpiro

Noam Szpiro

Co-Founder & CEO

Mark LotmanMark Lotman

Mark Lotman

Co-Founder & COO

Ariel Ben DavidAriel Ben David

Ariel Ben David

Business Operations

Alex Wood-DoughtyAlex Wood-Doughty

Alex Wood-Doughty

Machine Learning

Oded ValtzerOded Valtzer

Oded Valtzer


Dafna LibisDafna Libis

Dafna Libis


Eliel HaouziEliel Haouzi

Eliel Haouzi


Matan PerelmuterMatan Perelmuter

Matan Perelmuter


Noa TavronNoa Tavron

Noa Tavron

Machine Learning

Asaf RotbartAsaf Rotbart

Asaf Rotbart

Machine Learning